How A Website Can Work For You In The Age Of Online Everything

Website

  Regardless of the industry, websites have a massive impact on small businesses. Even today, some still don’t realize that most of their customers will look for a website before committing to a product or service.  The fact is, being online is not just good business – it’s necessary! The internet is our first destination…

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What Are Backlinks And Why Do I Want Them?

backlink

When someone you trust points you to their sources, you feel more assured of what they’re saying. What’s even better is being this source, and not just for the ego boost – it’s great for SEO, too! Often, websites will link their references – or promote products or services they like – using backlinks.  Google…

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How Google & Facebook Reviews Impact Small Businesses

Reviews

Almost everyone uses the internet for pre-purchase research. If you’re like everybody else, you know that some of the most helpful pieces of information are online reviews of brands, products, and services. They can have an impact on your decision, but they also impact the business being reviewed! Your opinions matter to other consumers and…

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Why Do I Need Facebook Ads?

Facebook ads

Ads drive social media, but are you taking advantage? If your business has a profile on Facebook, you should be using Facebook advertising. Ads on this platform will help expand your presence, increase brand awareness, attract leads, and even create conversions. It’s also budget-friendly!

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How Do Google Pay Per Click Ads Work?

Ads

Search ads help potential customers notice your brand, consider your offerings and take action. With pay-per-click (PPC) search ads, businesses only pay when people click on their ad to visit the website or call your business.  How does PPC work, where will potential customers see your ads, and how can you make the best decision…

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How Can Small Businesses Offer Products In Different Ways During COVID?

  Small businesses continue to be affected by lockdowns and consumer hesitation due to COVID-19. Even when life returns to relative normalcy, the events of the last year and a half have changed how people shop. Rather than seeing it as an insurmountable obstacle, you can see it as an opportunity to move onto all…

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How Will Apple’s Tracking Changes Affect Your Facebook Ads?

  You depend on Facebook to connect with committed customers and expand your reach to new audiences. Most of this potential and existing customer base probably relies on Apple products, too – in Canada, the most recent data shows that almost 57% of smartphone users have an iOS device. What happens when these companies don’t…

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