What To Do When Someone Steals Your Brand

August 17, 2018

Is imitation the sincerest form of flattery? It can be, but if that imitation is the exact wording of your carefully-written slogan or ad, you shouldn’t always be flattered. Everything that makes your business distinctly yours, from the logo to the jingle to the specific names of the services you offer, shouldn’t be treated as…

Digital Rebranding: Yay or Nay?

November 25, 2016

You’re sick of the yellow in your logo. Your slogan is an embarrassing pun. Your mascot isn’t a cool fox.