Pay-Per-Click Advertising: What It Is and How It Works

There are many ways to “game” search engines and get your business or website at the top of the search results heap – key words and phrases, headings, and tags are all good ways to enhance search engine relevance. Sometimes, though, the most effective way to get people to your website is to choose a campaign where you’re guaranteed a spot at the top.

If you need those web page visits, and need them fast, pay-per-click advertising could be your best bet.

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