One-Page Site Creation
When setting up a website, sometimes, less is more! Rather than build a website using a complex map of pages, many small businesses are finding a one-page website works best. If you’re one of them, SlyFox has the solutions for you.
One-page websites don’t require much from the user – all they have to do is scroll to get all of the information you have to offer. They’re less expensive, require less maintenance, and can tell a great story to convert visitors into customers.
Most websites have multiple pages, with a home page leading to other important information. A one-page website condenses all of this information down to a single home page, often separating the dedicated sections in a way that lets the eye move smoothly while scrolling.
For certain small businesses, there are many benefits to the one-page website:
- They are simple to navigate for visitors to find what they need. If you're offering non-online services or one type of product, the visitor won't be overwhelmed.
- One-page websites are easy to maintain since there’s very little content to update.
- Because there are fewer elements to call up, the load times of one-page websites are faster.
- It simplifies storytelling.
- Every component must use relevant keywords to help your site rank higher on Google search results.
Are you visualizing your one-page website already? When planning it out, make sure to include all the details visitors have to know about your business!
Websites that are a single page should have all the elements needed to convince visitors to take action. In order or where the information should sit on the page, these elements include:
- Essential branding details such as your small business' logo, tagline, and colours.
- An attention-grabbing header.
- A call to action (CTA) that gets visitors to take action. Elements can include sign-up forms, newsletter subscriptions, and purchase buttons.
- A live chat or feedback feature, generally in the lower right-hand corner.
- An About section explaining who you are, what your business does, and why visitors should choose you.
- A gallery and descriptions of your products and services.
- Where to reach you, including the phone number, email address, and physical location (if necessary).
- A footer, including some contact information and links to other social media profiles or content elsewhere on the internet.
While this sounds like a lot, every aspect of your one-page website must work towards your small business goals.
The best tool for making a website that works for your small business is WordPress. The SlyFox team knows how to use all the elements to their best potential, ensuring you have a beautiful, uncluttered website that still tells your visitors what you want them to know!
We understand how the frontend isn’t the only important part of a one-page site – the backend is just as necessary! We use coded elements and widgets to maximize the search engine optimization (SEO) of your website.
If you’re ready to add a website to your small business, call SlyFox today! We can help you set up a one-page website that works to get you the leads and conversions you need.