Compelling Copy vs Visual Delivery
Recently, I have had many discussions with web development clients about the value of the written copy for their website. It seems that everyone can understand the value in solid programming, aesthetic design is also a no-brainer for most, but many believe that the written copy on their site should almost be an afterthought. I commonly hear things like “just leave it with placeholder text and I’ll fill it in afterwards”, or something along the lines of 1/10th the design budget. I think the driving factor for this perception is that language is viewed more as a common skill then artwork. Although this is likely at least partially true, writing flawlessly and persuasively within a very limited space, is a skill that requires close attention.
