SLYFOX BLOG

Everyone’s talking about eCommerce these days – can you join the conversation? The circumstances of 2020 have made shopping and paying for services online more important than ever, and 2021 could be a tipping point for consumers. Here’s how your small business can build an affordable eCommerce website this year.  

You’re probably already looking to 2021 with optimism, and really, after the year we all had, how bad could it be? As you look ahead, think about your SEO strategy and how your marketing and digital content can help your small business in the new year. Content remains king for SEO and should be a…

After crunching the numbers, you might find yourself with a bit of a surplus in the old marketing budget. You can make the most of this opportunity by using this money to build a solid foundation for 2021! Here are three ways to spend your remaining marketing money to strengthen your promotions in the new…

Instagram has always been one of the best platforms for small businesses. The simplicity and ease-of-use make it very accessible, but there are so many features that can turn it from an image-sharing app to a key part of your business. 2020 saw the release of many new features, including Guides, automatic closed captioning, Rights…

  Google Ads are like any other type of advertising: how well they work depends strongly on creativity. But unlike other advertising mediums, you have to bid for optimal areas. The twin tasks of coming up with creative and bidding on keywords can take up a lot of time, so Google offers automation in these…

There are so many paths into the business world, but everybody seems to find themselves at a fork: either go to school or enter the workforce. Both a college or university education and a small business are investments of time and money – which one is the right choice for you?  

Your website can be one of the most powerful tools at your small business’s disposal, but it’s only as powerful as it is useful. If a visitor can’t find the information they need, they’ll quickly move on to another resource! In web development, how this visitor feels when interacting with your site is called user…

Does your business make customer service easy? Small businesses set up websites for many reasons, including how they improve the handling of complaints and issues. Customers can be hesitant to pick up the phone and call a support line – these days, they want immediacy, convenience, and to know that someone is on the other…