SLYFOX BLOG

  Virtual sales can make business easy – for some, maybe too easy. When a small business adds online transactions, the sales can happen without them checking the inventory. As such, managing, organizing, and updating your online product numbers can slide. Precise inventory management is essential to online success. Knowing how to manage online store…

Connecting offline point-of-sale (POS) systems to online e-commerce platforms has never been more necessary. More and more shoppers want to take their money to small businesses, and an online platform that works in coordination with the brick-and-mortar side better meets their shopping needs.  Syncing your e-commerce with your POS system will help you make the…

If you’re a small business owner, you know that marketing comes down to online visibility. You have the public on your side – they only need to find you! It’s why you have to appeal to the tools they use to find local shops: search engines. Your website should make it easy for search engines…

Often we’ll talk about appealing to Google with search engine optimization, but today, we’re focusing on the visitor! User experience is everything now, but you don’t just want your visitors to find your website easy to navigate – you want to make them say “wow!”  Your wow factor can increase conversions, reduce bounce rates, and…

Creating a unique website for our small business clients means paying attention to the search engine optimization, or SEO, of every page. It’s how we get your website the attention it deserves using unique content. There is no blanket SEO strategy, though – the tactics we use can change based on the kind of website…

  In both brick-and-mortar and online stores, the point of sale is where you ring up customers. The spot where they check out online, walk up to your counter, or pick out an item from your stand or booth is the point of sale.  These days, the online point-of-sale system is something all retail owners…

2020 was a pretty game-changing year for social media. Everyone had a little more time to spend on it, trying to take a break from the pandemic and create new experiences to share while staying apart. Many small businesses saw this as an opportunity when lockdowns slowed down foot traffic; combined with some new social…

Everyone’s talking about eCommerce these days – can you join the conversation? The circumstances of 2020 have made shopping and paying for services online more important than ever, and 2021 could be a tipping point for consumers. Here’s how your small business can build an affordable eCommerce website this year.