SLYFOX BLOG

SlyFox is a London, Ontario-based marketing and design firm catering to the needs and budgets of local entrepreneurs and business owners. Explore our blog for our latest insights and tips!

Social media

5 Ways To Grow Your Social Media Presence Over The Holiday Season

The holidays are a time to restart, renew, and refresh – not only ourselves, but our social media timelines. The weather outside may be frightful, but your account is burning up with opportunities to expand your reach. Here are just a few ways to take advantage of this festive time.
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Platform

What Website Platform Is Most Effective For SEO?

You want visitors rushing to your site, but how can you make sure this happens? You need to think beyond your traditional marketing: a well-made website is all about visibility and searchability, better known under the banner of search engine optimization (SEO).  It starts by seriously considering the content management system (CMS) you use –…
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Website

How A Website Can Work For You In The Age Of Online Everything

  Regardless of the industry, websites have a massive impact on small businesses. Even today, some still don’t realize that most of their customers will look for a website before committing to a product or service.  The fact is, being online is not just good business – it’s necessary! The internet is our first destination…
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Website

Five Reasons To Redesign Your Website Now

Have you had the same company website for a while now? It could be time for a redesign. Redesigning your site can make it align with your current marketing, increase your leads, and bring it into the modern era. Here are five reasons why you should redesign your website now!
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backlink

What Are Backlinks And Why Do I Want Them?

When someone you trust points you to their sources, you feel more assured of what they’re saying. What’s even better is being this source, and not just for the ego boost – it’s great for SEO, too! Often, websites will link their references – or promote products or services they like – using backlinks.  Google…
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Website design

What Is The Difference Between A DIY And A Professionally Designed Website?

Are you thinking of taking your business online? Whether you offer a product or service, you could benefit from a well-designed website. You may find yourself choosing between doing it yourself (DIY) with a template site or having it done professionally. What’s the difference between them?
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Reviews

How Google & Facebook Reviews Impact Small Businesses

Almost everyone uses the internet for pre-purchase research. If you’re like everybody else, you know that some of the most helpful pieces of information are online reviews of brands, products, and services. They can have an impact on your decision, but they also impact the business being reviewed! Your opinions matter to other consumers and…
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Instagram

Welcome To The New Instagram Story Link Feature

  You’re probably familiar with Instagram Stories’ swipe-up links. The company is getting rid of this feature and replacing it with links that look a little differently: now, a new feature called the Instagram Stories link sticker will be hitting a feed near you. How will the link sticker change the social media shopping experience…
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