SLYFOX BLOG

The city’s “need” for Rapid Transit seems to be based solely on securing Federal funding. The Shift rapid transit project would not exist without federal funding. This much is fact. London’s stake in the project is $129 million, with the rest of the funding being relied on from the Federal Government. What the proponents of…

The currently approved BRT plan allowing for a reallocation of road space from cars. But, when BRT advocates speak about the need for it to be a “premium service to attract ridership” they are just hoping people take advantage of increased transit services; it will actually force vehicles off the road leaving the BRT as the…

The Shift Business Case makes a lot of claims monetizing ambiguous benefits – the assumed health benefits, the reduction in greenhouse gas emissions, and vehicular safety are all categories. But the most duplicitous category is the “Network-wide Road User Travel Time Savings.” SlyFox Marketing contends the $65.9 million network wide user benefits claimed by the…

  So you’ve made the big time. Your business is taking off, and it’s time to move on up to that deluxe new commercial space in the sky! You’re in need of more offices, more employees, and more ergonomically correct chairs. You’ve got your heart set on converting that basement into a new rec room…

Our work reflects our professionalism and drive, but you might wonder: why the name SlyFox? Sure, our name comes from a family joke – our little dachshund had a beloved toy fox we named “Sly Fox” – but we see the similarities with real foxes more and more every day.   What better way to…

Turning Your Business Into A Brand   Standing out in a crowded field is tough. Certain things that used to impress, like business cards and a website, are now the bare minimum for spreading your message. To transcend the competition, it’s important now for businesses to tell stories, ones that move potential customers to action.…

  Your web site needs five things???  Yes.The fast-paced growth of web presence has forced a lot of people to play a game for which they might not be ready. With everyone building personal or commercial websites, it only makes sense to have a professional presence online. Frankly, though, this can be tough, especially since you…

[ctt template=”5″ link=”pd6nQ” via=”no” ]The fact that you are here is a testimonial to your greatness![/ctt]   It’s pretty much Marketing 101: demonstrate that your product or service is better than the competition, and demonstrate it in as many different ways as possible. Testimonials are an integral part of setting yourself apart in this way.…