SLYFOX BLOG

“Should I be buying local?” may be a question we ask ourselves from time-to-time.  Lower quality products, the use of pesticides and antibiotics,  and the use of exploitive labor has consistently been a hot topic in today’s society.  At the end of the day, many of us seem to end up buying from big corporations…

What is Motivation? According to scientists, motivation is just a willingness to do something, a desire. This is correct, but let’s get more in-depth.  Motivation is a crucial element in obtaining your goals. Steven Pressfield’s “The War of Art” states, “At some point, the pain of not doing it becomes greater than the pain of…

You know about the importance of a first impression. People often talk about “two minutes to make an impression”, forcing them to play their elevator pitch over and over in their heads. Fact is, first impressions are often formed not just within a couple of minutes, but usually within milliseconds. The human brain processes information…

Imagine Mad Men if it took place in 2017. While Don Draper might still think of catchy new slogans and emotional ad campaigns, he’d also have to scour the Internet for appropriate keywords and think about how to make Lucky Strike’s website SEO friendly. The show would have a lot less drinking, and a lot…

The best part of owning a small business is the sense of empowerment. You’re working for yourself, and that’s awesome! The self-employed lifestyle means you’re in control, you can choose how to operate it with preferences in mind, and you can cater to your unique life situation with a bit more flexibility.  But then, there…

Email is an integral part of marketing plans, and can be an incredibly effective way to get return business from customers. However, some recent anti-spam laws have made email marketing a trickier game – no longer can companies get their hands on address lists and spray out a message. You need to get the consent…

It might sound crazy, but people on the Internet love watching videos. We know, it surprised us too, but after mom sent us another cute wiener dog video, we were convinced that videos are here to stay. But what about video blogs? After all, we don’t all have an adorable animal that will do funny…

Networking is an incredibly important aspect of just about every business game these days. It’s no longer enough to stay local and to be yourself – you’ve got to make networking an integral part of your marketing strategy. This means jumping on every opportunity to connect with people through the Internet and in real life.…