SLYFOX BLOG

Social media platforms are valuable tools for small businesses with small marketing budgets. However, they should be put to work driving traffic to your actual website. If you’re seeing engagement on your posts, but no more visitors to your site, you might need to change your strategy. Here are some ways you can use Facebook,…

You have two advertising types to consider when coming up with an effective online marketing campaign: pay-per-click and display advertising. The choice can be tough, and focusing on the wrong one could hurt the effectiveness of your campaign. The difference between the two is obvious once you learn about them, and it will be obvious…

Reviews have a huge impact on consumer perception. Customers looking to make a decision on which business to deal with often use Google Business and Facebook reviews as the tipping point for their choice. In fact, a 2018 consumer review survey found that just over 90% of people read online reviews, and more than 80%…

Everyone with a website wants a high Google search ranking, but no one gets that coveted slot without a little hard work behind the scenes. Small businesses who want to compete and succeed should follow these five tactics when preparing their website because they could make a huge difference not just in rankings, but in…

When you want to expand your small business reach, a website is a must. Scratch that, a professionally-built website is a must, and it’s one of the best investments you can make for your marketing plan. When done right, a website can combine online marketing, business information, and direct conversions into one convenient package. Here’s…

Search engine optimization, or SEO, is an incredibly valuable tool for online marketing. As the name suggests, effective use of SEO makes all the content on your site more attractive to search engines like Google, raising your profile on search results and driving more traffic to your website. For many sites, incorporating it can be…

Choosing to redesign your website is a major decision, and it’s not one to be made lightly. A redesign can help your growing business, improve your search engine rankings, and relaunch your branding successfully. But without proper planning and expertise, a number of common mistakes can be made during the process. These common website redesign…

Don’t get us wrong, every part of your site is important to the SlyFox team. But to your audience and search engines, some pages are more important than others! The three most important pages on your website all play crucial parts in both informing potential and returning customers and improving your standing on Google results.