SlyFox Says…
Why Moms Make Better Entrepreneurs
What do genomics company “23andMe”, baby product staple “The Honest Co.” and ticket selling site “Eventbrite” have in common? They were all founded by moms! These are just three examples, as many hard-working mamas have been able to successfully juggle their family life and their entrepreneurial aspirations to achieve their dreams. Does following in…
Read MoreGetting a Head Start on E-Commerce Before the Holidays
Do you dread the sight of red and green before Halloween? You’re not alone; it seems like every year carols and bells are out earlier than before. But it happens for a reason: whether they like it or not, people do start thinking about their Christmas shopping as soon as the weather takes a cold…
Read More10 Reasons To Hire a Social Media Manager
Thinking of expanding your influence and bringing your business online? Social media is a logical first step, and people love it because it lets you control the marketing yourself. But it’s still marketing, and it’s only as good as the team behind it! Before you sign your shop up for an account, consider these ten…
Read MoreIncreasing Instagram Engagement
Instagram is hot right now, with 9 million users over the age of 13. The majority of Instagrammers reside in the 18-34 age demographic, so it’s the perfect platform to use if you’re looking to attract a younger clientele. It’s also very user-friendly – with a good camera and proper lighting, you can make organic-looking…
Read MoreKeywords 101
If you’ve set up your online presence, you probably heard the word “keyword” thrown around. Don’t dismiss it as a buzzword – keywords can make or break your success on search engines, like Google. This is because they are important for answering the questions of Internet readers everywhere. With keywords, you are answering questions you…
Read MoreWebsites: Buyer Beware
Selling Your Website Anyone can build a Wix, Shopify, or some other DIY site, but will it sell your product or service?
Read MoreWhy Should You Keep Buying Local
“Should I be buying local?” may be a question we ask ourselves from time-to-time. Lower quality products, the use of pesticides and antibiotics, and the use of exploitive labor has consistently been a hot topic in today’s society. At the end of the day, many of us seem to end up buying from big corporations…
Read MoreMotivation – The Basics
What is Motivation? According to scientists, motivation is just a willingness to do something, a desire. This is correct, but let’s get more in-depth. Motivation is a crucial element in obtaining your goals. Steven Pressfield’s “The War of Art” states, “At some point, the pain of not doing it becomes greater than the pain of…
Read More